316 West Geer St, Suite A, Durham, NC 27701
Tue. 11am - 8pm
Wed. & Thu. 11am - 9pm
Fri. & Sat. 11am - 10pm
Sun. 11am - 8pm
Downtown Durham's neighborhood bottle shop and wine bar offering online ordering with curbside pickup and free delivery.
Free Delivery throughout the Triangle* with a $89.99 Minimum Order
* Durham, Chapel Hill, Raleigh, Hillsborough, and Cary
WINERY OVERVIEW The Pichler family has been making wine in the village of Wösendorf since at least the late 19th century. The original cellar building, more of a small stall than a winery, was purchased in 1884 and their first vineyards were planted in the town of Wosendorf in 1904. The modern winery was built in 2004 near Rudi´s private home. After some initial wanderlust and the pursuit of various other interests – academic and commercial – Rudolf Pichler IV returned to the family winery with a seed of an idea. He had no formal training other than his memories of his grandfather and his instincts for great wine. LOCATION OF VINEYARD The particular bends in the Upper Section of the Danube river as it flows east from the Melk to the City of Krems, form the 1,350 hectares of the Wachau (VOCK-aw) Valley. The steep hillsides that hug the river were formed of ancient Gföhler Gneiss, a particular primary rock, as well as granite and some slate deposits. It is this particular variety of soil and steep exposure that combine with the unique microclimate of this area to produce the distinct wines of the Wachau. Pichler’s vineyard holdings are primarily in the western end of the Wachau, where the cool mountain breezes underscore the minerality and structure in the wines. Working from old vines on primary rock soils, it is the aim of the Pichler estate to reflect these vineyard very clearly in the glass. Winemaking Philosophy The intensity of work in the vineyards is the foundation of Pichler’s philosophy, to the point where he even insists on replacing the term of winemaker by wine-caretaker, as his wine is not MADE in the cellar. As Rudi explains, “ Authentic wine is not created in the cellar, but born in the vineyard, gently educated in the cellar and then grown up in the bottle.” In other words, it is practical and cautious for him, a protection of his livelihood and estate – because the vineyard, “der Ried” the place, can never be made somewhere else and given another name: Wösendorfer Kollmütz is Wösendorfer Kollmütz, full stop. That is the standard by which he works and the essence of a Pichler wine.
LouElla is Downtown Durham's neighborhood bottle shop, bar, and event space offering curated wine, craft beer, and fortified selections from family operated producers. The business takes its name and mission from owner and proprietor Campbell Davis's Great Aunt LouElla who was much beloved for her warmth, hospitality, and generous spirit. Whether we are serving you at the bar or helping you pick that perfect bottle to host your celebration, our mission is to share LouElla's hospitality with the community.
Owner & Manager
For Cam Davis, LouElla is the culmination of more than 20 years of experience in the hospitality and beverage industry. Cam has successfully managed some of Durham’s finest locally and nationally recognized establishments, including Hutchin's Garage, Guglhupf, Rue Cler, and Durham Catering Company. He brings a wealth of wine and beverage knowledge, not only from his extensive restaurant experience, but also from his tenure as Durham Sales Manager for wine distributor Bordeaux, Fine and Rare.