Downtown Durham's neighborhood bottle shop and wine bar offering curbside pickup, local delivery, and shipping to 43 states.
Call 919-973-2001 or email firstname.lastname@example.org for shipping rates, special orders, or further inquiries.
Free Delivery throughout the Triangle* with an $89.99 Minimum Order
* Durham, Chapel Hill, Raleigh, Hillsborough, and Cary
We cannot ship to ND, NH, UT, MS, AL, VT, or KY.
We make Langhe Rosso from our young vines planted in the Paje and Pira vineyards.
Pajé is one of the historic vineyards of the village of Barbaresco and it located in the center of the area planted to vines. Pajé is particularly rich in calcareous marl soil with a high content of active limestone. The amphitheater of Pajé opens onto the Tanaro river valley which mitigates the cold winters and hot summers. Pajé is a small strip of land facing South West.
Pira is a historic vineyard located in the village of Castiglione Falletto and originally owned by the noble family who had a private road that connected the vineyard and the castle hundreds of years ago. Our vineyard sits on the side of Serralunga d’Alba and Perno and is Southeast facing. Pira contains specific characteristics due to the slow disintegration of the rocks of Castiglione. Our family purchased this vineyard in 1989.
The vines for this wine have approximately 20 – 25 years of age. The roots are sourced by used the massage wood system by using only clippings that we have pruned from the Paje and Pira vineyards respectively.
Harvest takes place during the month of October when the fruit has reached perfect physiological maturity. The fruit is placed gently into small containers. Before being made into wine we manually select each berry in order to have perfect fruit.
Fermentation takes place exclusively in large wood casks thanks to a pied de cuve created from our indigenous yeasts. This lasts for ten days and then we use the ancient technique of maceration by splinting the submerged cap process which lasts for at least two months, (60 days). The wine is then aged in a neutral oak barrel for approximately five years.
Roagna Producer Profile
The Roagnas have been winemakers in the village of Barbaresco since the mid 1800’s. It was Giovanni and his wife Maria who moved their house and winery to its present location in the Paglieri hamlet, home to the famous Pajè vineyard. This plot is the foundation of the estate, which in all covers 6 ½ hectares, 1.83 of which are were purchased by the Roagna family in 1953.
Alfredo and Luca, father and son, now take care of the property. In 1990, they were able to purchase two slices of renowned vineyard sites of Castiglione Falletto in Barolo, la Pira and le Rocche. These came with a 15th century farm house directly above the vineyard which they renovated to become Casa Roagna, a bed and breakfast overlooking the vines. And over the years, Luca has been able to purchase all of the neighboring land on the Pira hill, effectively giving the family a monopole of the site. These acquisitons culminated in a new cellar to vinify and age the Barolo built above the vineyard and finished in 2012.
Most of the soil in the Langhe part of Piemonte is made of ancient seabed concretions. These are poor soils, where limestone, marl and sands dominate. The shape of the hills determine particular microclimates, and each terroir has its own characteristics. That’s why the Barolo and Barbarescoareas are unique in the Italian vine world: like in Burgundy, each vineyard has been defined, named, and is expected to have a particular character. Although all this was known by the Benedictine monks of the 13th century, it is only after the 1970’s that the practice of bottling by “ cru ” became the norm.
The Roagnas like to describe their style as traditional and innovative. Luca, born in 1980, pursued a high degree in oenology. But he sees his academic studies as a way to understand intellectually all the practices he has observed on the terrain and in the cellar, as implemented by his grandfather Giovanni Roagna, father Alfredo and mother, Luigina.
All of the the vines in
Despite these practices, the Roagna do not seek any form of certification, as the approach is deeply personal and draws inspiration from a variety of sources including Rudolph Steiner and Masanobu Fukuoka.
Pajè is the main site for Barbaresco and La Pira for Barolo; both produce single vineyard expressions from vines between 25 and 50 years old as well as a Vecchie Vite ("Old Vines") bottling from vines 50 years and older. Their top Barbaresco is called "Crichët Pajè" and is only made in the best vintagesfrom the vines at the top crest (crichët, in dialect) of the Pajè vineyard where by experience the grapes optimally mature. A number of other "crus" are produced in Barbaresco: Faset, Gallina and two Vecchie Vite labels: Montefico from a 0.29 hectare plot and Asili from a 0.22 hectare plot.
LouElla is Downtown Durham's neighborhood bottle shop, bar, and event space offering curated wine, craft beer, and fortified selections from family operated producers. The business takes its name and mission from owner and proprietor Campbell Davis's Great Aunt LouElla who was much beloved for her warmth, hospitality, and generous spirit. Whether we are serving you at the bar or helping you pick that perfect bottle to host your celebration, our mission is to share LouElla's hospitality with the community.
Owner & Manager
For Cam Davis, LouElla is the culmination of more than 20 years of experience in the hospitality and beverage industry. Cam has successfully managed some of Durham’s finest locally and nationally recognized establishments, including Hutchin's Garage, Guglhupf, Rue Cler, and Durham Catering Company. He brings a wealth of wine and beverage knowledge, not only from his extensive restaurant experience, but also from his tenure as Durham Sales Manager for wine distributor Bordeaux, Fine and Rare.
316 West Geer St, Suite A, Durham, NC 27701
Tue. - Thu. 11am - 9pm
Fri. & Sat. 11am - 10pm
Sun. 11am - 8pm