Downtown Durham's neighborhood bottle shop and wine bar offering curbside pickup, local delivery, and shipping to 43 states.
Call 919-973-2001 or email email@example.com for shipping rates, special orders, or further inquiries.
Free Delivery throughout the Triangle*
with an $89.99 Minimum Order
* Durham, Chapel Hill, Raleigh, Hillsborough, and Cary
We cannot ship to ND, NH, UT, MS, AL, VT, or KY.
Our vineyard sits on the side of Serralunga d’Alba and Perno and is Southeast facing. Pira contains specific characteristics due to the slow disintegration of the rocks of Castiglione. Our family purchased this vineyard in 1989.
We have 4.88.30 Hectares (12.06 Acres) planted to vines which is the largest single parcel we own. The land is protected at the top by the Rocche of Castiglione and downstream from the forest with a stream flowing from Bussia of Monforte d’Alba. The habitat is ideal for our concept of respecting the land and the life of the soil.There are 6 unique micro parcels depending on the composition of the terrain which ranges from limestone marl Roca to blue stone.
The vines for this wine are between 25 and 50 years of age. The roots are sourced by used the massage wood system by using only clippings that we have pruned from the Pira vineyard.
The harvest takes place normally during the middle of October by hand into small containers usually in the morning once the fruit has reached perfect physiological ripeness. Before being made into wine we manually select each berry in order to have perfect fruit.
Fermentation takes place exclusively in large wood casks thanks to a pied de cuve created from our indigenous yeasts. This lasts for ten days and then we use the ancient technique of maceration by splinting the submerged cap process which lasts for at least two months, (60 – 75 days). The wine is then aged in a neutral oak barrel for approximately 5 years.
The production of bottles is limited to less than fifteen thousand bottles per vintage.
We number each bottle on the label.
LouElla is Downtown Durham's neighborhood bottle shop, bar, and event space offering curated wine, craft beer, and fortified selections from family operated producers. The business takes its name and mission from owner and proprietor Campbell Davis's Great Aunt LouElla who was much beloved for her warmth, hospitality, and generous spirit. Whether we are serving you at the bar or helping you pick that perfect bottle to host your celebration, our mission is to share LouElla's hospitality with the community.
Owner & Manager
For Cam Davis, LouElla is the culmination of more than 20 years of experience in the hospitality and beverage industry. Cam has successfully managed some of Durham’s finest locally and nationally recognized establishments, including Hutchin's Garage, Guglhupf, Rue Cler, and Durham Catering Company. He brings a wealth of wine and beverage knowledge, not only from his extensive restaurant experience, but also from his tenure as Durham Sales Manager for wine distributor Bordeaux, Fine and Rare.
316 West Geer St, Suite A, Durham, NC 27701
Tue. - Thu. 11am - 9pm
Fri. & Sat. 11am - 10pm
Sun. 11am - 8pm