Downtown Durham's neighborhood bottle shop and wine bar offering curbside pickup, local delivery, and shipping to 43 states.
Call 919-973-2001 or email firstname.lastname@example.org for shipping rates, special orders, or further inquiries.
Free Delivery throughout the Triangle* with an $89.99 Minimum Order
* Durham, Chapel Hill, Raleigh, Hillsborough, and Cary
We cannot ship to ND, NH, UT, MS, AL, VT, or KY.
A unique red wine made from a blend of 65% Croatina, 20% Uva Rara and 15% Barbera, all harvested from the “Paradiso” vineyard. Frequent pumpovers extract color and add body. Fermentation is stopped by filtration, leaving the wine with about 9 grams of residual sugar and an alcohol level of 7.5%. Approximately 16,000 bottles are produced annually, 25% of which are imported into the States.
The Verdi family can trace its viticultural origins back seven generations to the 18th century, when Antonio Verdi came from Parma to settle in the Oltrepò Pavese. The original farm was founded on wheat and corn production; mulberries were grown for the leaves, used for feeding silkworms; and, of course, grapevines were planted. Luigi, of the third generation of Verdis, was the first to transform the family’s grapes into wine. However, it was Bruno who, after World War II, was the first to bottle his wine at the estate. He put his own name on the label and Bruno Verdi wines were born. His son, Paolo, now carries on the tradition skillfully bringing the estate into the modern era.
Verdi’s vineyards are spread over four separate plots of land on the hillsides surrounding the village of Canneto Pavese which itself is located in the hills immediately south of the towns of Broni and Stradella. The cantina is situated in the hamlet of Vergomberra within the limits of Canneto Pavese.
Cavariola is the winery’s greatest cru, on a west facing slope with well-drained sandy clay soil. Croatina, Uva Rara, Barbera and Ughetta di Canetto are grown here and go into the Oltrepo Rosso Riserva “Cavariola”. Only Barbera is grown in the sandier soils of the Campo del Marrone vineyard, the closest to the winery. Vigna Costa and Paradiso are located farther from the winery where the soils contain more limestone. This terroir of Vigna Costa is particularly suited to white grapes and is the source of the Riesling Renano. In the Paradiso vineyard, the Verdi family planted Croatina, Uva Rara and Barbera, all three of which are used to produce the enchanting “Sangue di Giuda”. The Casa Zoppini vineyard is a recent acquisition. Pinot Nero is the sole variety grown there, where it does well on the northeastern facing steeper slopes. In addition to their own vineyards, Verdi also purchases grapes from several small local growers, several of whom are family members.
Paolo Verdi has instituted an extensive program to modernize the winery based on the strong belief that the Oltrepo Pavese can produce world class wines. His winemaking philosophy combines the best of the classic methods with modern oenology to create wines with the distinctive features that bring out the best in the local grape varieties. All the grapes are harvested by hand into small lugs to prevent crushing and bruising.
LouElla is Downtown Durham's neighborhood bottle shop, bar, and event space offering curated wine, craft beer, and fortified selections from family operated producers. The business takes its name and mission from owner and proprietor Campbell Davis's Great Aunt LouElla who was much beloved for her warmth, hospitality, and generous spirit. Whether we are serving you at the bar or helping you pick that perfect bottle to host your celebration, our mission is to share LouElla's hospitality with the community.
Owner & Manager
For Cam Davis, LouElla is the culmination of more than 20 years of experience in the hospitality and beverage industry. Cam has successfully managed some of Durham’s finest locally and nationally recognized establishments, including Hutchin's Garage, Guglhupf, Rue Cler, and Durham Catering Company. He brings a wealth of wine and beverage knowledge, not only from his extensive restaurant experience, but also from his tenure as Durham Sales Manager for wine distributor Bordeaux, Fine and Rare.
316 West Geer St, Suite A, Durham, NC 27701
Tue. 11am - 8pm
Wed. & Thu. 11am - 9pm
Fri. & Sat. 11am - 10pm
Sun. 11am - 8pm